Take a Peek Behind the Curtain of What Makes Internet Commerce Run

In short, order fulfillment is the little bit of magic that connects a glowing screen and a credit card to physical goods at your door. The 3rd party order fulfillment house is basically what makes the internet economy run... (and keeps my wife happy because I don't have a pile of boxes on the kitchen table.)

Here's a little peek behind that curtain from our visit with Dan Cence of Sprocket Express. We particularly like this order house (instead of say, Amazon), because they're within an hour's drive of our assembly house, the manufacturer we plan on working with to make Cookie Cups, and also because when we email Dan, he usually responds within 5 minutes.

Oder fulfillment really is a key piece of infrastructure, tying together warehousing, inventory control, picking + packing + shipping, and any sort of email notification and tracking. Here are a few pictures from the trip.