Press Release: Cookie Dunker Pre-launch

Dec 9th, 2012, FOR IMMEDIATE RELEASE - Somerville, MA based Awkward Engineer Creations announced today the invention of a new novelty shaped plastic cup designed specifically for dunking cookies in milk, slated for release to the public in early 2013. Company founder Sam Feller explains, “We were tired of drinking a little milk out of the glass and finding we could no longer reach through the rim of the glass to get a good dunk. With our cup, that’s now a problem of the past. We really feel like we’re bringing a lot of innovation to the cookie dunking space.”

Based on the Archimedes principle, the cup cross-section features a narrow groove, perfectly shaped to match the insertion of a sandwich cookie. The groove results in higher milk displacement, even with lower milk volumes, essentially resulting in a perfect dunk, every time.

The revolutionary cookie dunking cup is the second product for Awkward Engineer Creations, following on the success of the well received Panic Button Light Switch Kit. “We found that with the Light Switch Kit, it was just easier doing business in the Massachusetts area than travelling overseas to find a supplier in China,” said Feller, “So we’re trying to keep manufacture of the cup local, as well.”

Although the company is not endorsed by Sesame Street’s Cookie Monster, Feller says the door is open to an arrangement. “We’d be ecstatic to have a such a well known cookie connoisseur like Cookie Monster be associated with our product.”

About the company: Awkward Engineer Creations is located in Somerville, MA. Founded by Sam Feller, a mechanical engineer by training, the company's strategy for growth is waiting for someone to say "you know, someone should make that..." and then making that. The company is driven by a sense of humor and a love for turning ideas into tangible, physical things, and is committed to working with local American manufacturers whenever possible. Media contact: questions@awkwardengineer.com